Crafting narratives
that sell.
Currently Head of Marketing at Ulanzi BD — trained behind the camera, working in front of the market.
Film taught me how an audience pays attention. Marketing taught me how to earn it.
Story first
Every brief starts as a question of narrative — what’s the story, who’s it for, and why should they care — before it becomes a media plan.
Hands-on execution
Digital campaigns, influencer partnerships, and content programs run and measured end to end, not handed off after the pitch.
Reading a room
Years spent organizing student associations and film events built an instinct for what actually moves an audience to act.
A film education, applied to marketing.
I’m a Film and Media Studies graduate from Jatiya Kabi Kazi Nazrul Islam University who moved into marketing without leaving storytelling behind. As a filmmaker I was drawn to work that challenges assumptions, sparks real conversation, and helps people understand a world beyond their own — and that same instinct now shapes how I build a campaign. Cinema taught me how an audience’s attention actually works — pacing, tension, payoff — and I’ve spent the years since translating that into campaigns, content, and brand strategy for real companies and real audiences in Bangladesh.
The reel so far
Vice President
Bangladesh Film Students Association
Elected in recognition of long-standing contribution to the association, after earlier serving as Organizing Secretary.
Executive, Marketing
Keyan Online Shop
Marketing execution for an online retail business, run alongside association leadership and studies.
Organizer
National Film Conference Bangladesh
Planned and delivered a national conference, applying event and audience-management skills at full scale.
Head of Marketing
Ulanzi BD
Online promotions, influencer marketing, and digital campaigns for an international electrical gadget manufacturer.
Marketing Manager
JKKNIU Dance Club, Mymensingh
Promotion and audience-building for the university dance club.
Assistant Director
City Diaries, Action Cut Entertainment
Learned the practical craft of filmmaking on set — the discipline that still shapes how I brief a campaign.
Writer
Montage Publications
Delegate Manager
Children’s Film Society Bangladesh
BA, Film & Media Studies
Jatiya Kabi Kazi Nazrul Islam University
Final CGPA 3.59/4.00. Coursework in Global Market, Contemporary Media, and Film Marketing.
Diplôme d’Études en Langue Française
Alliance Française de Dhaka
Ongoing French study, current level A2, in preparation for postgraduate study in France.
The reel.
Marketing campaigns, film credits, and organizations built or led — each one a different frame, same instinct for what holds an audience.
Ulanzi BD — Digital Campaigns
Head of MarketingRan online promotions, influencer marketing, and digital campaigns for an international electrical gadget manufacturer — moving from testing ideas to scaling the ones that actually converted.
National Film Conference Bangladesh
Organizer, 2025Planned and delivered a national-scale film conference — programming, logistics, and audience turnout, start to finish.
City Diaries
Assistant Video & Motion Picture Director, Action Cut EntertainmentWorked on the ground in film production, learning the pacing and discipline of a shoot — lessons that now shape how I plan a campaign.
Bangladesh Film Students Association
Vice President (Organizing Secretary, prior)Led and organized within one of Bangladesh’s student film communities, building the coordination and people skills behind every campaign since.
Keyan Online Shop
Executive, MarketingOngoing marketing execution for an online retail business, covering promotion and customer-facing content.
JKKNIU Dance Club
Marketing ManagerGrew visibility and turnout for the university dance club through targeted promotion, Mymensingh, 2024.
Let’s talk about the next scene.
Open to marketing collaborations, and always happy to talk film.
